Category Archives: Marketing Agencies

Experiential Marketing

February 19, 2017 / Events Staffing Agency London & UK / Event News, Experiential Marketing, Marketing Agencies

Experiential marketing, where brands use experiences to connect with consumers, is becoming more popular, as traditional advertising is failing to hit the mark, according to leading agencies. Nick Adams, managing director of Sense, which boasts Innocent, The Economist and Warburton’s among its clients, recently published ‘Real World Ideas – A Guide to Modern Experiential Marketing’. […]

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OOH Advertising

March 16, 2016 / Events Staffing Agency London & UK / Field Marketing Agencies, Guerrilla Marketing, Marketing Agencies, Pop Up Shop Agencies, Promotional Staffing Agencies, Sales Promotion Agencies

Big changes are looming in the out-of-home sector when the winner of the lucrative TfL Tube advertising contract is announced next week, Gideon Spanier writes. For some in the outdoor ad industry, it looks like a battle between David and Goliath. Next week, Exterion Media and its bigger rival JCDecaux will learn who has won the most […]

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