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REVEALED: The biggest single mistake any Event Staffing Agency can make


Event Staff

What every Event Staffing Agency should do

‘Fail to prepare, prepare to fail‘ Hmm… Who once imparted those wondrous words of wisdom? Was it Benjamin Franklin (pictured), or Khalil Gibran perhaps, or maybe it was another moment of oracular wisdom from the inimitable Confucius?

Event Agency

Well, whoever said it, that axiom could just as easily be imparted today, by an event staffing agency MD, for example – one who prides themselves on their agency’s staff training: their insistence that only product sampling staff, exhibition staff, hostesses, bar staff and leaflet distributors as well as in-store promo staff and experiential staff who’re suitably versed in exactly what it is they’re being paid to promote, and by whom, work at their clients’ events.

About Events Staffing Agency training days

Anyone seeking regular promo work, or even a first job through Events Staffing Agency (London, Manchester, Birmingham…), should be prepared to attend our staff training days. Yes, being bubbly, enthusiastic and presentable, as well as adaptable, punctual, reliable and a team player is essential, but it’s not enough: whether for planned one-day promotions, week-long guerrilla marketing drives (product sampling outside), or for long-term product demo campaigns, promo staff also need to know their stuff, to talk about the company/product they’re representing, and therefore endorsing, with confidence, and to reflect that brand’s values, philosophy and aims in the manner in which they conduct themselves. 

Events Staffing Agency training days are possibly our most important days throughout the calendar year, in fact. What’s great is that, in addition to being instructive and enlightening, they’re fun. As well as enjoying the day, making new friends, and learning all about brands, promo job candidates come away feeling assured, confident of doing a good job, training having taken any anxiety out of it all, and leaving them champing at the bit to get to the event, and to start promoting! 

Here’s another universally used maxim to consider…

"If you want a job done properly, do it yourself", right? Wrong!

If you want a job done properly, get a trained and experienced professional. At a marketing company, branding agency or media firm, there’s bound to be plenty of bright young things: eager and excited marketing managers of the future, with brains positively bursting with myriad advertising ideas. But are these really the right people to promote your products or services at an event? Can Jasper, Toby, Millie, Saskia-Jane and Fizz in the Graphics Department unquestionably do ALL this at your forthcoming happening (one that’s costing you a small fortune, and upon which even the future of your agency could depend):


  • Promote your aims, key messages, values, products and services with total confidence in public (particularly when they may have to work alone at times, without their usual workmates at their side)?
  • Adopt a pro-active approach throughout, rather than a reactive one? A promotional staffing agency professional trained by Events Staffing Agency is taught to be pro-active but without being overbearing, without over-selling – it’s about striking the right balance perfectly, which our promo guys do well
  • Not bring any office politics, or festering resentments about other employees, to the event? You need promo staff with your event’s success (and nothing else) at the forefront of their minds, from the moment attendees arrive to when the last one finally leaves – smiling, feeling good, inspired, motivated to buy or invest
  • Represent your brand in such a way that they leave a lasting impression?

If the answer’s “no”, “maybeor “not sure”, why even take the risk? Trying to save money by using your own employees for product sampling, experiential marketing, road-shows, pop-up shows or a field marketing campaign could prove a false economy. Don’t do that. Do this:

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By doing so, you’re choosing to have skilled, specific campaign-trained and motivated, as well as reliable, friendly and approachable professionals representing your brand at your next event. You’re making a cost-effective choice. You’re also opting to entrust promo work to someone who’s working for you on the day for one precise reason, to do what they’re thoroughly trained in; not someone who, when the pressure’s on, could easily turn around to you and say, “But, Boss, I’m in IT back at the office. This promo stuff…  it’s, like, well… it’s not really my job”.

Psst! Our price range beats any other agency’s out there. Get in touch! 😉

Get your business off to a flying start in 2018, by teaming up with a top event staffing agency NOW

Marketing Ideas

Choosing the right event staffing agency to execute your promotion campaigns could really pay off

First impressions count, right? Right. That’s why you need to choose exceedingly wisely when deciding who’ll be ‘the face of your client’s brand’ at promotional events. But how to know who to entrust your client’s marketing with on the day or evening, or maybe for the entire weekend or week? And, if you’re looking to use event hostesses or agency bar staff for a specific marketing campaign, how can you be absolutely sure that you’re selecting the right people? Making the wrong choice could prove calamitous, and might even damage your client’s reputation irreparably.


The solution is not to choose them at all, but to let an established events staffing agency handle it all for you.


It’s the cost-effective option.


In 2018, let marketing be key

Perhaps we’re getting ahead of ourselves here. Maybe – before we wax lyrical about the myriad advantages to outsourcing promo work – we should be asking a fundamental question: do businesses out there even need to promote themselves face-to-face, using campaign-trained frontline marketing professionals? After all, the Internet is king nowadays, isn’t it? Everyone just buys online, don’t they, having had their attention seized by an online marketing mix? Well, no actually, they don’t.


Face-to-face marketing and selling is still going strong, thanks very much. In fact, many businesses prefer to promote themselves that way. And there’s a whole host of exciting options to choose from when it comes to effectively promoting a brand using trained, energetic and pro-active staff from a world-class event staffing agency:


  • Product sampling – engaging promo professionals (with infectious smiles!), and whose genuine enthusiasm for the product they’re demoing is equally contagious. This is a special skill: there’s more to it than simply standing there outside Cathy’s Cake Shop with a tray of samples and asking passers-by “fancy trying one, mate?” Much more.


Product sampling pros will talk about the commodities knowledgably and in an accessible, immediate and engaging way – no gobbledygook or showing off, no blinding people with science. As well as encouraging sales, they’ll point prospects towards the brand’s social media, where further promotions, competitions (and other forms of online interaction), and a wider range of goods can be accessed.


  • Exhibitions & Trade Shows – presentable promo professionals who’re simply brilliant at interacting with engaged prospects: people interested in a specific industry, relevant to your client’s brand and business.


  • In-store promotions – enhance customer experience and leave a more lasting impression, by having trained promo staff brought in.


  • Guerrilla marketing – as a cost-effective way to escalate sales and brand awareness, guerrilla marketing orchestrated by an established guerrilla marketing agency simply can’t be ignored. In fact, ignore it at your peril. Failure to utilise guerrilla marketing has been many a marketing and branding agency’s downfall over the years. Please don’t make that same mistake.


  • Road-shows and pop-up shops – getting the audience involved in the promotional activity, delivering products and brands directly to potential buyers in an entertaining yet not overwhelming or overbearing manner. Road-shows have always been great fun, but it’s about more than that. You need to make it enjoyable but also be effective, commanding: generating sales and interest in your client’s brand whilst simultaneously giving attendees a great day out. Seasoned promo staff strike the balance perfectly.


  • Leaflet and flyer distribution – capitalise on high footfall, and tell hundreds (or even thousands) of passers-by about your client’s brand quickly. Spread their key messages, raise awareness, include compelling calls-to-action that readers simply find impossible not to act upon. Is giving out leaflets as old as the hills? Yes. But it definitely works: the fastest way to literally get your client’s product info into people’s hands.


  • Bar staff & Front-of-house brand ambassadors – helping to build and establish customer preferences by having the right people front-of-house and behind the bar: outgoing, unflappable, and efficient brand ambassadors and servers with enthusiasm, charm, knowledge and experience. Ambassadors are an extension of your client’s brand. They’re there as a positive, uplifting presence, to create a buzz: a fabulous feel-food factor, as they embody your client’s company message.


All of these are fun yet challenging roles, making specific campaign preparation essential; thorough training that only a top event staffing agency can provide, to ensure you make the most of your campaign, with every penny you spend on it being well worth parting with: a smart investment, not a stomach ulcer-inducing financial outlay.


Don’t just get your marketing right, get it SPOT ON

Make a decision – no, a pledge. Let 2018 be the year that you absolutely SMASH IT when it comes to marketing. Get the right promotional staffing agency on board, forge an alliance with them, and consider your clients’ representation at events well and truly sorted, as good as it gets, not just through 2018, but for many years ahead…


Get set to flourish!

If you’re at a marketing company, branding agency or media firm, you won’t be the only person reading this. Choosing to team up with a leading promotional staffing agency, such as Events Staffing Agency asap really does mean deciding to be first out of the marketing blocks next year, and every year after that, resulting in you grabbing new business each time (before someone else does).



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Personalised Buzz Marketing

Buzz marketing, Event News, Marketing Agencies

Buzz Marketing

One branch of the alternative marketing movement that has been getting more and more attention, and becoming more and more popular, is making marketing personal. Advertisers seek to create personal connections with the people that they are seeking to entice to purchase their product. This can be done in many ways, but the most solidly constructive is the creation of “street teams.”

Street teams are paid conversationalists. They go out into a market, generally large cities, and hit the streets. They chat up people they pass, touting a particular product or brand. They paper a city with flyers and posters for that product. Often, they hand out free sample or even full-size versions of the product being touted.

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This model is the first step in creating buzz. You have to get people talking about your product to create the word of mouth network that will make your product take off. Advertisers have discovered that one way to start the network of personal connections that is buzz is to force personal connections between your consumers and your company.

The Freebie Factor

Tapping into the power of the freebie works. Just ask Ford Motor Company about the success of its product seeding campaign for the Ford Focus. Ford gave advance models to employees of celebrities like Madonna and Adam Sandler, so the cars would become de facto commercials parked in front of the hippest clubs, restaurants and parties in town. From a base of a mere 120 influential Gen Y hipsters in five key markets, Ford moved a fleet-worthy 286,166 units in its first year.
The Ford Focus promotion was not exactly the same kind of personal contact that the street team embodies, but it does follow some of the same precepts as the personal contact model: people trust people outside of the advertising world much more than they trust people in the marketing world. By giving the cars to “normal” people, Ford created some kind of personal connection between the recipients of their freebies and the consumers they were trying to reach, Ford created buzz. The people that were given the cars were not paid marketers, and they were not celebrities. They were just people, with perhaps slightly more glamorous lives than the average consumer. Even this tenuous personal connection is enough to jump start people talking, and trusting what is said.

Similar strategies have worked for Rocketmail during their free email ‘grand opening’. Each subscriber e-mail went out with a recruitment message to the recipient and the implied endorsement of the sender. This was a much more direct personal-connection campaign. The assumption is that people would be sending email to people they knew; the implied endorsement was then seen as a personal endorsement from one person to another, where the two people did have a personal connection. The net result was what some view as the fastest new product adoption rate in history—from zero to 12 million members in just 18 months.

Tag Team Teasers

Teasers that literally tease us – in more ways than we’d publicly admit – work wonders in 2016. Following the 5 seconds of engagement rules similarly to website design, personalized marketing uses teasers to captivate someone within 5 seconds – or risk losing them.

Score one for the new generation of buzz marketers. While those schooled in so-called “classical” guerrilla marketing techniques may hold that viral marketing drives consumers to the product, many new age practitioners like Big Fat, a Manhattan-based viral marketing agency, are going a step further. They recruit street marketers to take the product to the people for clients like Nestlé, Nintendo and Pepsi.

Other tag teams earning notice for their ambush marketing tactics include:

  •  Lucky Strike Force crews—armed with iced coffee and beach chairs in summer, hot coffee and cell phones in winter—attempted to make exiled smokers more comfortable outside office buildings.
  • Hebrew National “mom squads” hit the road in SUVs, firing up the barbecue grill for impromptu backyard parties replete with product samples and coupons.
  • Sony Ericsson couples equipped with the new T68i cell phone/video camera wandered the streets of New York and Los Angeles pretending to be tourists. Passers-by kind enough to agree to take their picture got an unsolicited product pitch in return.

Honestly, It’s Not Hard

If you are looking to boost your marketing reach, there is a great deal to be said for networking in the most effective manner. Some people take to networking very easily while other people struggle to deal with this sort of situation. Technically there is nothing difficult about networking, but many people feel strange or at odds with this sort of approach.


Looking for an Event Staffing Agency to assist with your promotional marketing or hire flash mob staff? call: 0207 607 2568