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Event Staffing Agency partnered with Media Monks to work alongside Nike and TikTok for a brand activation football tournament. This activation was part of a Nike/TikTok collaboration for the Never Settle, Never Done Nike campaign.

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Never Settle, Never Done Nike campaign celebrate the outrageous confidence and skill of women today and the girls that will change women’s football tomorrow. Women have been elevating the game since day one and they’ll continue to smash records, set the bar, and raise the game of football. This brand activation strives to bring innovation and inspiration to every athlete in the world. All event staff were chosen to fit the brand profile and worked over 2 locations including Tottenham Hotspur stadium.

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Our selected promotion staff helped participants capture their skills and shots with a state-of-the-art robotic arm camera which created different content on TikTok. The activation #NIKESHESBALLIN has accumulated over 6 billion views since the launch. Participants could level up their TikTok as part of the challenge. Our team managed three different activation zones.

First, the practice zone, where participants were encouraged by TikTok creators to practice their skills and their trick shots. Secondly, the skill zone, where the magic happened! With the help of the robotic arm the team took some unique and exciting video shots of participants doing their ball skills and a celebration. Lastly, the creation zone. In this last zone, participants could look at their footage as it was sent directly to the plinth where they could download it using a QR code. After this, participants where guided to the process of uploading it to TikTok with the correct music track and hashtags.

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 Around 100+ female athletes went through the zones each day which was targeted at female footballers who would be participating at two Nike organised football tournaments. The tournaments had around 400-600 participants per day and it was mostly football enthusiasts.

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