Leaflet Distribution Staff
Adhouse approached Event Staffing Agency London on behalf of Footlocker wanting a simple but effective promotion, to drive footfall, generate an increase in consumer interest, and drive sales across their two Oxford Street stores.
As leading event staffing agency we were able to quickly source and recruit a team of sporty motivated event staff. Sporty Brand Ambassadors were selected so as to fit the brands personality and image. The team were dressed in branded T-shirts, jeans and trainers and descended on to London’s busy Oxford Street to embark on a 2 day ‘Scan and Win’ Foot Locker promotion.
Trained Leaflet Distribution Event Staff
This exciting event promotion was geared around encouraging passers-by to go into the Foot Locker store, whilst at the same time leafleting staff handing out the ‘Scan and Win’ cards to the relevant target audience members. The campaign mechanic was designed to give consumers the chance to win a number of great prizes, which included several pairs of brand new trainers and £20.00 Footlocker vouchers.
In response to this campaign, the feedback from Foot Locker was outstanding! There was a significant increase in footfall at the stores during live activity. The consumers were eager to find out if and what they had won, and as a result there was a notable increase in interaction with sales staff, generating a positive buzz and a boost in sales.
- 200,000 OTS (Opportunities to see)
- 12,000 interactions
- An increase in footfall was reported at both stores
- A sales uplift recorded in participating stores.
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