Tag: Experiential Marketing Agency

Experiential Marketing Experiential marketing, where brands use experiences to connect with consumers, is becoming more popular, as traditional advertising is failing to hit the mark, according to leading agencies. Nick Adams, managing director of Sense, which boasts Innocent, The Economist and Warburton’s among its clients, recently published ‘Real World Ideas – A Guide to Modern Experiential Marketing’. He argues that changes in media consumption mean a ‘coming of age’ for experiential marketing. "We genuinely believe now is the most exciting time in experiential marketing that there has been in the last 10 years," he said. "The reason is that experiential marketing has become mainstream and it is incredibly aligned to how brands now are looking to connect to consumers." Adams said many agencies are increasingly adding experiential initiatives into overall…